The unique selling benefit is a single advantage, appeal or promise that none of your competitors offer or advertise.  It distinguishes your business from others.  It tells your customers why they should purchase from your store rather than from the competition.  Without a unique selling benefit you cannot create a consistent and effective marketing or advertising campaign.  Examples of unique selling benefits for a retail business are:

-	Open 24 hours a day.
-	Provide service on Sundays.
-	Extended warranty.
-	Money back guarantee.
-	Most knowledgeable sales staff.
-	Technical/customer support.
-	Direct advertising efforts to consumers.
-	Broadest choice of products.
-	Location. 
-	Lower prices.
-	Finest quality brands.
-	Most fashionable/trendy.
-	Special delivery service.